Guiding Principles   We are an internationally active manufacturing and trading company. Our activities lie mainly in the area of hydrocolloids. We also advise on associated application technology. We mean to continue being independent and autonomous. We aim to distinguish ourselves in terms of quality, innovation and flexibility. In the first place, all our services shall be to the benefit of our customers. We cultivate reliable relations with all our business partners. We seek to gain profits that allow us to remain independent and to achieve adequate interest on capital. We are organized in a market-oriented manner and we make all necessary means to that end available. We lead with objectives and involve our executives and staff in the decision-making processes that concern them. We foster honest, open and courteous working relationships. We are entrepreneurial, responsible and motivated. We support our executives and staff through training and deploy them in accordance with their skills. We support social, ecological and cultural projects at home and abroad. We pursue an active role in quality assurance and consciousness in all fields of production. We cultivate a safety policy after which questions of safety will be handled with the same thoroughness like our efforts for quality and efficiency. We strive to create mutual trust in everything we do.